EDEKA
- EDEKA -
A reputable German grocery store.
A pro-active idea with EDEKA - a reputable german grocery store.
TASK
An internal pro-active round, with different themes to base our ideas on.
The theme was: free-range eggs within the store's various locations.
IDEA
Free range eggs, are only as free as the chicken can be.
At EDEKA, our chickens are very free and to showcase that,
we highlight this freedom by taking them to unconventional settings
NOTE
This ideas has only been executed internally, presented to the client, yet put on hold.
It was also nominated to be presented in an internal JVM-Award ceremony.
