-DUBAI ECONOMY & TOURISM-

Africa Summer Campaign 2023

As part of our ongoing campaigns for Dubai Economy and Tourism, we’ve created a unique Summer campaign for the African market to showcase the wide variety of affordable activities for everyone to enjoy.

The ad below is a long 90” format. The campaign also included a radio spot, a 30-seconder teaser and a pillar-based edit along with digital banners and a social media calendar.

Africa Winter campaign 2023

We wanted to do things differently for our winter campaign.
Given that Africa is a very vibrant continent, and Dubai is also known as the vibrant city of the Middle East, we decided it only made sense to create a campaign that reflects this energy and catches that vibe.

It’s a different take on the conventional way to do a campaign, it talks directly to our consumers in a language they know best: Dance!

Click on the link below to check it out:
Winter Campaign - Instagram